Built In Merge Tags

Variables

The merge tag variables available to use in a campaign depend on the fields you have created in the brand. However, there are some merge tag variables that are always available.

Tag	Description
`\|CAMPAIGN:ID\|`	ID of the campaign.
`\|_ID\|`	ID of the contact.
`\|UNSUB\|`	URL to the contact's unsubscribe page.
`\|VIEW\|`	URL to view the campaign in the browser. ("View in Browser" link)

If

Using the if merge tag you can make the content of your campaigns conditional on the attributes of the contact. The ELSE section is optional.

*|IF:STATUS = 'paid'|*
    <p>Thank you for subscribing!</p>
*|ELSE:|*
    <p><a href="#">Subscribe now and receive 10% off</a></p>
*|END:IF|*

The if merge tag can also include 1 or more ELSEIF sections:

*|IF:STATUS = 'paid'|*
    <p>Thank you for subscribing!</p>
*|ELSEIF:STATUS = 'cancelled'|*
    <p><a href="#">We want you back! Join now and receive 10% off</a></p>
*|ELSE:|*
    <p><a href="#">Subscribe now and receive 10% off</a></p>
*|END:IF|*

Operators

The following operators may be used with the if merge tag:

Operator	Description
`=`	Equal `\|IF:STATUS = 'paid'\|`
`!=`	Not Equal `\|IF:STATUS != 'paid'\|`
`gt`	Greater than `\|IF:AGE gt 30\|`
`lt`	Less than `\|IF:AGE lt 30\|`
`gte`	Greater than or equal `\|IF:AGE gte 30\|`
`lte`	Less than or equal `\|IF:AGE lte 30\|`

IfNot

You can use IFNOT to check if a contact attribute is an empty string, false, 0, or unset.

*|IFNOT:REFERRED_FRIEND|*
    <p><a href="#">Please let a friend know about our site!</a></p>
*|END:IF|*

Functions

Default

Use the DEFAULT function to provide a default value for a variable when it is not defined or has an empty value.

Example	Description
`\|DEFAULT:FIRST_NAME, 'Friend'\|`	When contact has a first name available, output their first name. Otherwise, output the word friend.

Date Format

Use the DATE_FORMAT function to format a date/time into the desired format.

Example	Description
`\|DATE_FORMAT:'%Y'\|`	Output the current four digit year ex. 2020
`\|DATE_FORMAT:'%Y-%m-%d'\|`	Output the current year, month, and day ex. 2020-11-30
`\|DATE_FORMAT:'%m/%d/%Y'\|`	Output the current month, day, and year ex. 11/30/2020
`\|DATE_FORMAT:'%d/%m/%Y'\|`	Output the current day, month, and year ex. 30/11/2020
`\|DATE_FORMAT:'%B %d, %Y'\|`	Output month name, day, and year ex. November 30, 2020
`\|DATE_FORMAT:'%Y-%m-%d',RSSITEM:PUB_DATE\|`	Output the year, month, and day of the current RSS item published date

Format codes

Code	Description	Example
%B	Long month	January
%b	Short month	Jan
%m	Month number	01
%A	Long week day	Monday
%a	Short week day	Mon
%d	Day of month	02
%H	Hour (24 hr clock)	15
%I	Hour (12 hr clock)	03
%M	Minutes	04
%S	Seconds	05
%Y	Long year	2006
%y	Short year	06
%p	AM/PM	PM
%Z	Timezone	MST
%z	Numeric Timezone	-0700

Safe

Use the SAFE function to indicate that a variable should be output as HTML. Safe is helpful when you have a variable containing HTML that needs to be output as is, without any escaping.

Example	Description
`\|SAFE:MY_HTML\|`	Outputs the value of the variable MY_HTML without HTML escaping.

Url

Use the URL function to urlencode a variable.

Example	Description
`\|URL:FIRST_NAME\|`	Outputs the value of FIRST_NAME url encoded.