Variables

The merge tag variables available to use in a campaign depend on the fields you have created in the brand. However, there are some merge tag variables that are always available.

If

Using the if merge tag you can make the content of your campaigns conditional on the attributes of the contact. The ELSE section is optional.

*|IF:STATUS = 'paid'|*
    <p>Thank you for subscribing!</p>
*|ELSE:|*
    <p><a href="#">Subscribe now and receive 10% off</a></p>
*|END:IF|*

The if merge tag can also include 1 or more ELSEIF sections:

*|IF:STATUS = 'paid'|*
    <p>Thank you for subscribing!</p>
*|ELSEIF:STATUS = 'cancelled'|*
    <p><a href="#">We want you back! Join now and receive 10% off</a></p>
*|ELSE:|*
    <p><a href="#">Subscribe now and receive 10% off</a></p>
*|END:IF|*

Operators

The following operators may be used with the if merge tag:

IfNot

You can use IFNOT to check if a contact attribute is an empty string, false, 0, or unset.

*|IFNOT:REFERRED_FRIEND|*
    <p><a href="#">Please let a friend know about our site!</a></p>
*|END:IF|*

Functions

Default

Use the DEFAULT function to provide a default value for a variable when it is not defined or has an empty value.

Date Format

Use the DATE_FORMAT function to format a date/time into the desired format.

Format codes

Safe

Use the SAFE function to indicate that a variable should be output as HTML. Safe is helpful when you have a variable containing HTML that needs to be output as is, without any escaping.

Url

Use the URL function to urlencode a variable.